Local restaurateur Joshua Pollack saw his grandmother Sherry Rosenberg live to be 95.
Shortly before the pandemic, Denver-based owner Rosenberg’s Bagels, Lou’s Italian Specialties and Famous Original J’s Pizza added a nostalgic soda fountain in her honor, Sherry’s Soda Shoppe, to his list of restaurants in Colorado.
About two years later, Pollack opens another Sherry restaurant in Boulder. It’s due to debut Friday, April 29, next door to Rosenberg’s Bagels on a hill near the University of Colorado.
“In the days when soda stores were popular, they were more for teenagers,” Pollak said. “When you walk into Sherry’s, you should feel like you’re transported back in time.”
Like its sister store on Denver’s Welton Street, the new Boulder Sherry’s will be done in pink, with marble countertops, brass swivel chairs and mahogany fixtures.
Customers will be able to order portions of alternating flavors such as nut butter and pistachio, as well as sodas made from homemade syrups, including lemon lime and root beer. The menu includes phosphates, fizzy and floating drinks, and alcoholic desserts such as grasshopper cocktails and amaro affogatos.
“We’re looking to reach a different audience,” Pollack explained. “I think The Hill has lost a lot of its luster as an all-inclusive shopping area in Boulder. But it wasn’t like that when I was in college. It really was a place where everyone came together.”
Along with older and newer neighboring businesses on the Hill, he is trying to revitalize this commercial area. Sherry’s caters to families with children, offering ice cream sandwiches and ice cream. But it’s also an adult nightlife spot for alcoholic cocktails and slushies.
Customers of the new business will also find several crossovers between Rosenberg’s Bagels and Delicatessen next door and a dessert parlor with ice cream sandwiches in flavors like chocolate babka and black and white cookies.
“It’s all about New York’s heritage,” Pollak said.
Just a few months ago, the restaurateur became worried that his food business might not be able to withstand a few more months of the pandemic. Now, with the prospect of more support from the government in the form of tax breaks and some cross-utilization of staff at neighboring restaurants, Pollak says he feels some hope.
“We hope that this summer the stink of the last two years will be washed away,” he added.
Hopefully they will be replaced with sweeter flavors like vanilla cream, hot fudge, caramel toppings… .
Sherry will open at 1087 13th St. in Boulder on April 29th. Opening hours: from noon to 8 pm on Tuesday, Wednesday, Thursday and Sunday; and from noon to 22:00 on Friday and Saturday (closed on Monday). Soda Shoppe is also open at 2716 Welton St. in Denver from 11:00 to 17:00 on Wednesdays, Thursdays and Sundays; noon to 8 pm Friday and Saturday; and from 10:00 to 15:00 on Tuesday (closed on Monday). sherryssodashop.com
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