This week, the 25-year-old model and her skincare company Rhode faced a trademark infringement lawsuit from the owners of the eponymous fashion company, which alleges that Bieber even offered to acquire the RHODE trademark for clothing four years ago.
“Today we were forced to file a lawsuit against Hailey Bieber and her new skincare line, which launched last week and uses the rhode brand,” said the co-owners of the nine-year-old minority-owned company. Clothing company Rhode wrote in a statement.
The co-owners wrote that they “didn’t want to file this lawsuit” but “were forced” to protect the brand from confusion.
Co-founders Purna Khatau and Phoebe Vickers filed a lawsuit against Bieber on Tuesday, June 21, in the US District Court for the Southern District of New York.
“We admire Hailey,” the owners wrote. “She worked hard and earned the opportunity to create her own skincare line. We don’t want to sue Hailey, we want to give her credit. As women entrepreneurs, we wish her every success.”
The owners allege in their lawsuit that Bieber allegedly contacted them in 2018 in an attempt to “acquire the RHODE trademark for clothing for [her] own use”, which the owners refused.
According to the lawsuit, Bieber’s attorney allegedly filed a “trademark application to register a ‘gender’ mark for class 25 goods, including apparel” before approaching the fashion company.
“…Bieber and her companies have apparently been considering launching a product line for years. And for several years they were fully aware of the Rhode brand and RHODE Marks,” the lawsuit says.
“Hailey could have chosen any brand for her skin care line,” the company said in a statement Tuesday. “We only have the RHODE trademark that we have created… Its use of our brand is detrimental to our company, our employees, our customers and our partners.”
Bieber has not yet responded to the lawsuit or commented publicly, nor has it yet responded to the accusation that she previously offered to buy the RHODE trademark from Khatau and Vickers.
Bieber launched her skin care line on June 15th. The name Rod is the middle name of Bieber, as well as her mother and great-grandmother; she told Vanity Fair in a June 15 interview that she chose the company’s name as a tribute to both of them.
The collection includes everything from facial products to lip care and has been designed for sensitive skin. His products are vegan, cruelty-free, gluten-free and flavor-free.
“I chose skin care because I always dreamed of starting a beauty brand, and for me, skin care seemed to be the most important thing because I have always been so passionate about it – and passionate about skin. routine,” Bieber told Good Morning America in a June 15 interview. “I’d say I’m a bit obsessed with it and I’m just very routine when it comes to skin care.”
Fashion brand Rhode has been in business for almost a decade and offers everything from dresses to matching sets and more. Celebrities such as Beyoncé, Rihanna, Busy Phillips, Tracy Ellis Ross, and Khloe Kardashian have worn various Rod outfits in the past.
The Los Angeles-based clothing retailer concluded its statement this week by saying it is “confident in the outcome of the lawsuit” but hopes Bieber “now understands the harm we know she never meant to cause and will rebrand her skin care lines. “
ABC News has reached out to Rhode, Bieber’s skin care brand, for comment and will update this story if a response is received.
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