David Pemsel, CEO of communications agency ScienceMagic.Inc, has been appointed as the new chairman of the British Fashion Council, effective immediately.

Pimsel, who already sits on BFC’s board as a non-executive director, will replace Farfetch executive Stephanie Fair, who resigned earlier this month after a four-and-a-half-year tenure.

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Pemsel has a background in media, having served as Group Marketing Director of ITV before serving in various senior roles at Guardian Media Group, culminating with a four-year stint as CEO. There, he drove digital transformation and led the publishing group to its first operating profit in 25 years.

He is currently the CEO of ScienceMagic.Inc, a communications agency he co-founded in 2020, as well as leading the company’s new digital asset venture, ScienceMagic.Studios, which develops NFTs, social tokens Like supports brands with web3 projects.

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As chairman of the BFC, Pemsel will work closely with chief executive Caroline Rush to lead the industry group into the post-pandemic era.

There will be strategic priorities for the coming years. Pemsel said this involved raising a wider awareness of British fashion, with the hope that both the government and the British public would better recognize the soft power and influence of the industry. Pemsel says both the coronavirus crisis and Brexit have forced the UK government to develop its relationship with the fashion industry, but there is still work to be done.

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Pimsel told BOF that the fashion industry “creates culture, it employs a large number of people, it has a huge impact on the economic value of our country.” “We’re part of the creative industries; we sit alongside the power of our television industry, our music industry,” he said, adding that he plans to advocate for fashion to be just as important. Seen

Establishing best practices and common standards for progress on issues such as sustainability and diversity and inclusion are also high on the agenda. Elsewhere, the BFC will continue its tradition of nurturing emerging design talent, as well as working to accelerate digital innovation in the industry by exploring how brands can integrate web3, blockchain and the metaverse into their businesses. can use similar technologies.

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“We have to call the industry to work together to make the greatest impact,” Pemsel said. “As you align with the BFC and what matters to the industry, it’s one plus one three.”

David hopes that his experiences outside of fashion will bring a new perspective. To BFC

“Someone might say, look, David, you’re an outsider, you don’t work for Burberry or you don’t work for Farfetch,” he said. “Hopefully, it’s been described as a good thing, to bring a degree of objectivity to what I think is needed.”

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