Book bombs: Trump aide’s revelations aren’t for sale

Memoirs of Deborah BirxTrump’s Covid Response Coordinator, sold fewer than 6,000 copies; Dr. Scott Atlas book sold 27,013 copies; Book by Dr. Ben Carson sold 21,786 copies; former White House press secretary turned Trump Critic Stephanie Grisham Sells 38,249 Books; President’s advisor Kellyanne Conway has sold 42,273 books. since it was published at the end of May; and former Minister of Defense Mark Esper sold 20,900 books.

Former Attorney General Bill Barr has sold 64,103 books.. But the best-selling book after Trump at the White House was apparently Peter Navarro, whose “During TrumpSo far, 80,218 copies of his book have been sold. The book, unlike others, is not so much a revelation about life inside the previous administration as an ode to Trump’s approach to governance. Perhaps for this reason it has received a lot of publicity in MAGA circles and is currently advertised on Steve Bannon’s The War Room website.

“Ever since he left office, Trump’s memoirs have not been successful,” said one of the publishing house executives, who was granted anonymity to speak candidly about author sales. “Each of the people who have written the book so far have told stories that we pretty much already knew.”

The Bookscan data is not a complete account of a book’s success, as it covers about 70 percent of hardcover sales and does not track e-book and audio downloads. However, the numbers show a dramatic change in the audience for works by Trump-related authors. After all, former Trump’s nondescript White House and administration officials used to be a boon to booksellers.

Former National Security Adviser John Bolton’s bookThe room where it happened, according to BookScan, sales reached a whopping 680,949 copies. Former FBI Director James Comey’s book Higher Loyalty was also a success, selling 626,810 copies.

But these works have benefited from time and intrigue. Trump was in the White House and the nation was eager to find out how things really were. Bolton’s book, in particular, was helped by his conversations with the White House about whether he disclosed classified information.

With Trump leaving the White House, publishing success has dwindled.

In some cases, the failure to sell post-Trump White House books written by Trump veterans has raised the possibility that publishing houses could suffer financial losses.

Numerous book editors and publishers interviewed for the story said hefty advances were paid to the authors before publication — for some, in the millions. like Conway and Barr – the publisher may not return it with sales.

“All the White House memoirs so far have been unsuccessful, except for Navarro. Meadows and Scott Atlas fared worse, while Barr, Conway, Birx and Esper lost money,” said another publishing world insider, who was granted anonymity to speak candidly about the authors.

“It’s boring when people get rich by saying the same thing they’ve been saying all along. If you don’t have big news and don’t tell MAGA what they most want to hear, you’re wasting your publisher’s money. The amazing thing is that Conway, Barr, Birx and Esper received more than 5 million [in advance money] between them.”

Barr’s rep said his book still sells a couple of thousand copies a week, with between 140,000 and 150,000 copies sold in total.

A spokesman for Conway’s publisher, Simon & Schuster, said in a statement: “Since its publication, Here’s The Deal has appeared on various national best-seller lists, including the New York Times, where it reached number one on their combined list for the first time. week on sale (and was on the list for 3 weeks)…. We are very pleased with the sales and expect the book to continue to sell until the end of the year.”

Grisham and a spokesperson for Meadows declined to comment, while Atlas, as well as a spokesperson for Carson, did not respond to requests for comment. Birx and Esper’s rep sent POLITICO to their publishers, who did not respond to requests for comment.

While a solid spot on the New York Times bestseller list—and consistent profits—is always the goal, publishing sources point out that they sometimes invest in authors for the sake of history and to make sure they publish record books.

There are two more books on the way, though it’s unclear how newsworthy they will be. One is owned by former Vice President Mike Pence, who generated a lot of public interest in dealing with the Jan. 6 riots. The other document, due to be released in August, comes from Trump’s son-in-law Jared Kushner, who has led some of the White House’s top political priorities.

Kushner’s book “Breaking History” from the conservative publisher Broadside Books is billed as a “true historical thriller” rather than “the typical political memoir”.

“Political books from now through 2024 have to have a real reason for the market to exist…unless you’re someone like Maggie Haberman,” another publishing insider said, referring to the New York Times star reporter who is expected to will publish his book on Trump later this year. This book will likely contain a number of never-before-seen revelations, as Haberman is one of, if not the best, source for reporters on the Trump battle.

“The era when everyone paid attention to cable news 24 hours a day because of the Trump administration is gone,” the insider added. “People are not as engaged as they were a few years ago.”

Despite the chilling market for Trump aide books, one author has been especially successful: Donald Trump.

Our journey together“, a $75 hardcover collection of photographs taken during his time at the White House (taken by official photographers such as Sheila Craighead, who were did not give part of the profit) with captions written by the ex-president has earned over $20 million since its release in November, according to CNN.

Trump aide Sergio Gore published Trump’s book under Winning Team Publishing, which he co-founded with Trump’s son Donald Trump Jr. plans to publish another book this year by Trump.

“Conservatives are not interested in reading books perpetuating lies about President Trump from disgruntled former administration officials,” Gore said. “These authors were left without an audience, since the liberals initially did not like them.”

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