Target Corp. said Thursday it plans to hire up to 100,000 seasonal workers for the holiday season and begin offering more festive deals than in previous years as this is a key shopping period amid a sluggish economy. ready for

The big-box retailer hired 100,000 workers for last year’s holiday season, which was marked by a tight labor supply. It had hired about 130,000 seasonal workers each year in 2019 and 2020.

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Retailers have taken a more cautious view of this year’s holiday season as consumers face decades of higher inflation and reduced discretionary spending.

Walmart Inc on Wednesday announced plans to add 40,000 workers in seasonal and full-time roles for the holiday period. A year ago, Walmart said it would hire 150,000 workers, mostly for full-time positions.

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According to Deloitte’s annual holiday retail forecast released Sept. 13, holiday retail sales are expected to increase between 4 percent and 6 percent year-over-year from November to January, up from a 15.1 percent increase in the same period last year. Compared to

The impact of inflation on the U.S. wallet has also led some analysts and companies to predict another early start to the holiday shopping season on the expectation that consumers will feel an urgent need to find discounts.

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Target said it will run its first set of holiday savings deals this year from Oct. 6 to Oct. 8. In 2021, it launched festive deals on October 10.

Department store chain Macy’s Inc. also expects holiday shopping to pick up in October. However, Best Buy Co Inc expects a normal delayed return to pre-pandemic holiday shopping patterns.

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Target, which had about 450,000 workers at the end of January, said its new holiday hires will work in stores and supply chain facilities.

By Uday Sampath; Editors: Krishnachandra Elori and Savio D’Souza

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