NEW YORK — Adidas ended its lucrative partnership with the rapper over his offensive and anti-Semitic comments, which drew widespread criticism from Jewish groups, celebrities and others on social media who said That the German sportswear company is too slow to act.

The sneaker giant became the latest company to cut ties with Ye, which was suspended from Twitter and Instagram this month over anti-Semitic posts that the social networks said violated their policies. . The outcry escalated Saturday after protesters on an overpass in Los Angeles unfurled a banner praising his anti-Semitic comments.

Adidas said it expected the decision to immediately stop production of its Yeezy product line and freeze payments to Ye and his companies to hit $246 million in net income this year.

“Adidas does not tolerate antisemitism and any other form of hate speech,” the company said in a statement Tuesday. “Your recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

But Jewish groups, noting Adidas’ past ties to the Nazi regime, said the decision was overdue.

The World Jewish Congress noted that during World War II, Adidas factories produced goods and weapons for the Nazi regime, using slave labor.

“I would have liked a clear position at first from a German company that was involved with the Nazi regime,” said Joseph Schuster, president of the Central Council of Jews in Germany. Joseph Schuster, the main Jewish group in the country where Adidas is headquartered.

For weeks, you’ve made anti-Semitic comments in interviews and on social media, including a Twitter post earlier this month that he would soon be “fighting the Jews to the death,” as part of DEFCON. The name is an obvious reference to the scale of the state of US defense readiness.

The rapper has alienated even ardent fans in recent years, flirting with albums that haven’t met the critical or commercial success of his previous recordings.

Those close to him, such as ex-wife Kim Kardashian and her family, stopped publicly defending him after his disturbing posts about the couple’s bitter divorce and his recent relationship with comedian Pete Davidson. is given

After being suspended from Twitter and Facebook, you offered to buy the conservative social network Parlor.

An email message sent to a representative for Ye was not immediately returned.

Adidas, whose CEO Kasper Rorsted is stepping down next year, said it reached its decision after a “thorough review” of its partnership with Ye, whose talent agency, CAA, as well as Balenciaga Fashion. House had already dropped the rapper.