4 TikTok Beauty Bloggers Reveal How Much Money They Make

Like it or not, TikTok isn’t going anywhere. And because of this, many talented content creators have built a large audience to make TikTok their full-time job, especially by working alongside brands to create sponsored content.

Since TikTok is still evolving as a platform, its influencer marketing is different from Instagram. Florence Williams, an Atlanta-based influencer coach, explained to HuffPost how TikTok campaigns for influencers differ from Instagram campaigns. “For TikTok campaigns, my clients often only need to use their phone for a more casual experience. It turned out that TikTok is more about reputation and providing your community with the most honest and reliable information for your community,” she said. She added that Instagram tends to be more focused on aesthetics, and a DSLR is usually required.

Influential Coach Lisette Calvero also talked about authenticity. “TikTok campaigns allow for more creative freedom as brands understand that authenticity is highly valued on the platform,” Calvero said. “If something looks too ‘advertising’ it won’t work as well. I think that’s great and I hope this extends to how brands work with creators on other platforms.”

When it comes to pay, many creators can earn less on TikTok than they do on Instagram. Calvero explained that because TikTok is a new space, creators underestimate themselves. “So it reduces the market value of TikTok and you will find that brands expect to pay less per video than other platforms. But the reality is that brands will pay for the creators they really want. pour and work, so this is not a reason to reduce their rate just because others are doing it, ”said Calvero.

Williams’ clients typically offer a package deal that combines TikTok and Instagram content, especially for people with large Instagram followings. Adding links to TikTok can be tricky, so connecting these posts to Instagram can help show a brand traffic to their site.

Contrary to the way Instagram usually works, having fewer followers on TikTok doesn’t mean brands won’t notice you. Williams said creators create viral trends, so brands tend to give them more creative freedom.

Finally, Williams has some advice for creators regardless of platform: “Think of yourself as a business. You can go viral out of nowhere with brands filling your inbox and I think it’s best now to let creators know about this industry. Negotiation isn’t fun, but it’s a necessary skill. Start appreciating yourself and the content you create more so that brands don’t take advantage of it.”

We spoke to four TikTok beauty creators to find out what their experience is with paid campaigns on the platform.

Sarah Palmira (@Sarapalmyra)

Palmyra is a Los Angeles-based beauty creator who discusses skincare, test products and trends on her platform. Palmyra previously worked as a skin care and color specialist in Seattle while completing her master’s program. The pandemic brought her back to Los Angeles and she started posting online to help people line up their skincare routines. She started posting on YouTube months before launching her TikTok in May 2020. Her first paid campaign was in August 2020 when she had around 15,000 followers. She currently has over 838,000 followers on TikTok.

Practical results: One 30-60 second TikTok to post on her TikTok channel, 60 second TikTok video for the brand’s TikTok channel using the popular song, one before and one after photo of the newest launch to be used by the brand. .

What did they pay her: 1000 dollars

Usage: For use in paid advertising for 18 months

turn around: Palmyra asked for three weeks to test the new launch, with content due 20 days after the campaign was proposed.

How long should content stay on air: For an unlimited period; as long as her TikTok exists.

What was originally offered to her: 1000 dollars

Related costs: 25 hours of work on content creation and editing, lighting, camera equipment, editing software

Her two cents:TikTok is great because it allows content creators to monetize their followers while having fun creating content they are passionate about. That being said, content creators should be wary of sponsorships that benefit the brand more than the creator, because it ends up hurting all of us. During this campaign, I was so excited because it was my first paid partnership. I jumped at the opportunity to get paid to promote a brand I already used and loved. When I first saw that I was going to be paid $1,000, I was so excited that I didn’t even think to negotiate. If I understood what I’m giving away in return – my likeness and image associated with the brand, and my content for 18 months – I would hesitate. Now that I’ve been a full-time content creator for nearly two years now, I would never settle for more than four months of use. Remember that a brand can always request an extension at a new negotiated price! A lot can change for your platform in that time, and you never know what added value your content and your image can bring if your followers and presence increase.

I would advise all creators to charge per usage per month and be careful when any brand asks to use your content. Don’t be afraid to ask them what they plan to use the content for, for how long, and on what platforms. And of course, the golden rule is to never let a brand use your content forever. I once agreed to create a set of stories when I first started for $100 and agreed that the brand could use it in paid ads forever because I didn’t understand what I was signing. To this day, the brand benefits from using my content as paid advertising, and I haven’t made a single extra dollar from my support. Don’t be afraid to ask for clarification if you don’t understand something about a campaign contract, and if you can find a manager to represent you, that’s even better!”

Michaela Mitchell (@glambimikaila)

Mitchell is a part-time beauty content creator from Alabama who creates fun, colorful makeup looks. She will soon be working full-time and has been creating content on Instagram since 2017. She currently has over 55,600 followers on TikTok and started posting on the platform in mid-2019. Her first campaign was in September 2020 when she had between 20,000 and 30,000 followers.

Practical results: Five TikTok videos and repost TikTok on Instagram

What did they pay her: 3500 USD

turn around: Five videos over four to six weeks

How long should content stay on air: At least three months

What was originally offered to her: It was originally a product in exchange for a video but she refused, then they came back and offered $3,000 and she was able to negotiate and add another $500.

Her two cents:TikTok is a very profitable app that can change your life overnight. When it comes to sponsorship in general, it is very important to know your value and not let brands take advantage of you. Learn from my mistake not to accept offers far below your bid just because you need the money. I highly recommend opting out, or at least negotiating better deals that work within your rates. As a black creator, it can be very difficult to get paid opportunities, let alone the rate we deserve. Please read your contracts and understand what it all means. I signed up for a consultation to learn more about the true meaning of some of the key terms and understand my value as a creator, and since then I have been able to understand and negotiate better deals for myself.”

Carla Vega Kazemi (@carlacasemi)

Kazemi is a beauty content creator near Toronto, Canada and the mother of three children born within four years. She mainly writes about hair and makeup, but also about style and self-confidence. Even though she created her YouTube and Instagram accounts a few years ago, because of her kids, she couldn’t match those platforms. After giving birth to her third child in November 2020, she decided to give TikTok a try. That’s when she posted it concealer hack and gained over 1 million views in a few days and 24,000 subscribers in a week. TikTok became her career as it gave her time to be creative while taking care of her kids. She currently has over 629,000 followers on TikTok and ran her first campaign in February 2021 when she had less than 60,000 followers.

Practical results: 1 TikTok repost in Reels and 1 set of Instagram stories

What did they pay her: $5500

How long should content stay on the air: One year

What was originally offered to her: 3500 USD

Related costs: None

Her two cents:I love that I can create content for some of my favorite brands. Being able to create sponsored content has changed my life. I can share my creativity, opinions and experiences with a great community on a great platform. The job of creating high-quality and engaging video content is challenging, and I’m grateful that brands recognize and value us. We’re not quite there, but more and more brands are taking advantage of the incredible reach that TikTok has to offer. I am very grateful for all the great opportunities that sponsored content has given me over the past year.”

Evelyn Gonzalez (@eviksobbi)

Gonzalez is a beauty content creator based in Los Angeles who creates amazing makeup looks. Gonzalez started her TikTok page in early 2020, after having an Instagram since 2018 where she showed off her makeup to her 215,000 followers. On TikTok, she currently has over 183,000 followers and has launched her first sponsored campaign after five months on the platform. At that time, she had about 30,000 subscribers.

Practical results: One video from TikTok

Exclusivity: About Uscould not work with competitors for a week

Usage: Three-month video rights to use on brand social media pages

How long should content stay on the air: Six months

What was originally offered to her: $150

Her two cents: “Content on TikTok has grown significantly since 2020. I can honestly say that I didn’t feel confident giving brands what I thought I deserved because the platform was so new at the time. It’s very easy to get the upper hand when it comes to working on sponsored content, and I encourage all creators to stand up for themselves and properly negotiate a contract that benefits both the brand and the creator. Connecting with colleagues in the same space has allowed many content creators to manage their businesses and earn decent compensation.”


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